Sarah Huckabee Sanders’ campaign announced Thursday it would launch a multi-million-dollar paid media campaign on Saturday afternoon with a television ad during the Arkansas Razorbacks’ football season opener.
It will be the Republican gubernatorial candidate’s first statewide TV ad for the general election. It’s the same ad the campaign ran during the Republican primary, focused on Sanders’ role as a mother and time as White House press secretary.
The campaign said the $3.5 million campaign, which will include other commercials and paid media, will run through the election on Nov. 8.
“I am grateful for the support thousands have made in this campaign to ensure I can take my message of freedom, empowerment, and opportunity to every corner of Arkansas,” Sanders said in a press release. “As governor, I will defend our freedom and champion good schools, higher paying jobs, and a better life for all.”
Sanders’ campaign has set campaign fundraising records for an Arkansas gubernatorial election. In the primary, she raised more than $13.1 million. For the general election, state records show more than $7 million in fundraising.
Her opponent, Democrat Chris Jones, raised about $1.9 million during the primary, and his campaign has reported raising more than $662,900 for the general election.
A Jones campaign official said the Democrat would have commercials on TV in the lead-up to the election.
“We are confident with our strategy, which wins votes through talking directly with Arkansans and with neighbors talking with neighbors,” said Clint Schaff, a Jones campaign spokesman. “Arkansan voters want that, not a ‘shock and awe’ media blitz focus on divisive national issues or attacks on Arkansas teachers.”
Libertarian Ricky Dale Harrington Jr. has reported raising more than $31,700.
*This story has been updated.
Our stories may be republished online or in print under Creative Commons license CC BY-NC-ND 4.0. We ask that you edit only for style or to shorten, provide proper attribution and link to our web site. Please see our republishing guidelines for use of photos and graphics. Please see our republishing guidelines for use of photos and graphics.